Imperium at 25: new ambitions, new identity

Casablanca, September 2025 – Twenty-five years ago, Imperium was founded on the conviction that technology and intelligence would transform our markets. That founding belief has since evolved into a continuous journey of reinvention, accompanying the profound transformations of our clients and partners throughout Morocco, Africa, and their ecosystems. Over a quarter of a century, Imperium has grown from a pioneer in media monitoring and analysis into an integrated, structured, and forward-looking group operating at the crossroads of technology, marketing, data, and creative industries, with a single objective: to deliver useful and sustainable performance for enterprises, institutions, and decision-makers.

Reaching this milestone is not an endpoint but rather a commitment to the future. Throughout its evolution, Imperium has broadened its scope of action, developing measurement and monitoring tools, digital platforms, tailor-made solutions, and analytical systems designed to support informed decision-making. This growth is not a juxtaposition of activities, but the result of a deliberate architecture built to connect disciplines, accelerate innovation, and ensure industrial-grade execution.

In line with this trajectory, Imperium has restructured into specialized subsidiaries. This organization provides greater clarity of scope, enhances agility, and accelerates time-to-impact. It also includes a dedicated digital building unit and an incubator for emerging technological solutions, designed to speed up the creation and scaling of next-generation products and platforms — from proof of concept to large-scale deployment.

This strategic maturity is now expressed through a rebranding: a new identity that goes beyond aesthetics to embody a clear trajectory and project. It affirms Imperium’s commitment to building useful, scalable, and interoperable platforms and products; to making market signals more intelligible for sharper decision-making; and to equipping organizations with actionable insights, delivered with rigor and quality.

The new symbol combines interlaced diamond shapes forming an eight-pointed star in red and green, inspired by Moroccan zellige, a tribute to synergy, collaboration, and growth. The logotype “imperium,” in a modern rounded sans-serif font and deep violet color, conveys trust, precision, and professionalism. The entire design follows a strict grid, ensuring balance and harmony - a clear and structured identity fit for the digital era, while preserving the singularity of Imperium.

“Our 25th anniversary is not a point of arrival but the beginning of a new chapter. Our promise is clear: to place our tools, expertise, and innovations at the service of transforming practices and organizations. Our new identity is not a cosmetic facelift; it is the visible signature of a project, Moroccan by its roots, African by its ambition, and global by its culture of excellence. We want every partner to experience, in the months ahead, the tangible meaning of our renewed offering,” said Anouar Sabri, Founder and President of Imperium.